Collège Beaubois X Camden: Highlighting Student Development

Montreal, October 11, 2023 – For the third consecutive year, Camden is proud to unveil its latest brand awareness campaign created for Collège Beaubois, a renowned educational institution offering preschool, primary, and secondary programs located in Montreal’s West Island.

Themed "Craft Your Nature," this campaign aims to celebrate Collège Beaubois’ mission: to shape students to prepare them to be thriving and confident leaders of tomorrow.

Inspirational videos take centre stage in this campaign. They tell the stories of Collège Beaubois students, showcasing their personal and academic growth, and incorporating a distinctive feature: the use of the college's logo which gradually takes shape around each student.

"By using this logo as a central element, we aimed to not only strengthen brand recognition but also to emphasize the institution's crucial role in shaping the identity and confidence of its students," reveals Fred Roy, Artistic Director at Camden.

"We are very pleased with this year’s campaign and saw a significant increase in the number of attendees at our open house. The Camden team understood our challenges and responded quickly to our expectations," says Véronique Teoli, Director of Communications and Marketing at Collège Beaubois.

This campaign was featured on outdoor advertising, web and social media.

Credits:
Collège Beaubois:
Véronique Teoli, Director of Communications and Marketing
Joseph Dib, Communications and Marketing Manager
Éric Rivard, General Manager
Proudly crafted and executed by Camden